In 1904, a young entrepreneur named Amadeo Giannini created the Bank of Italy in a converted San Francisco saloon. His goal was to make financial services available to everyone — not just the wealthy few. Today, the Transamerica companies are as committed to helping people as we were 100 years ago. Customers now have access to an even wider range of services, from life insurance to retirement plans, to secure their financial futures. From our very beginning we've been committed to helping you build a solid financial foundation for now and the future. And we’ll continue to do so with insurance and financial products that are as affordable as they are exceptional.