July 19, 2019
The average American spends 87% of their time indoors, and an additional 6% within an enclosed vehicle according to Building Green. The current generation prefers making orders online with products and services delivered to their doorsteps whenever they want it. This is one of the reasons why a shrewd business owner will prefer to take their services on the road while maintaining a strong online presence. Not only is it an efficient growth strategy, but it also presents a wide range of benefits you wouldn’t normally get within an office.
A More Efficient Networking Strategy
When you are on the road, every day is a chance to network and connect with your customers. Since most office-based businesses have an online presence, they only have a day or two set aside for networking. Take advantage of online networking, as well as ensuring meaningful person to person networking to stay steps ahead of the game. This requires that you should keep time whenever you deliver your services, and are never late for appointments. It definitely helps if you use quality business vehicles from your manufacturers of choice, which should be well branded to let people see who you are.
Brand Building And Awareness Creation
Whenever your customers see you on the road, they should be in a position to know who you are and what you represent. Connecting to your customers daily, both personally and online, allows you to create awareness faster and more efficiently. Big companies, for instance, have company cars and billboards all over cities representing their brands for customers. Less established businesses have a harder time getting there because most are grounded to a specific location.
Control Over Your Availability
One of the perks of being on the road is your control over the time and place you will be available. You can choose your target audience, and go to them yourself. This conquers the odds of most of them coming to you, which would most likely be against you. Following big events to take advantage of, or creating them yourself is also easy when you are on the road. Use social media to spread the news about such events, as it will come in handy to create diverse traffic for your business. The best forums include Facebook, Instagram and Twitter, where news about events and trends travel fast, especially amongst the youth.
Diversity Of Your Customer Base
Traveling to your customers in different parts of your state or wider gives you a feel of the diversity of the customer spectrum. Small business owners in offices are less likely to acquire the broader spectrum because of the limitation of their credit score within the market. Businesses on the road can get a scoop of people from all walks of the country to take into account what they need and how to improve their services to suit these people’s needs. This benefit gives you another strategy called product diversification for faster more targeted growth of your business.
Taking your business on the road covers a wide array of business aspects that an office-based business normally wouldn’t. You can access customers who don’t move around much, including those stuck in offices from 9-5 or longer. Technology has made it easier to communicate with your customers on social media to alert them whenever you are in town, and for customers to access your services or products. This business growth strategy will prove useful, as your presence will be felt wherever you go, more than it would if you were confined to an office.